Marketing Meets Measurement
VSI's Marketing Sciences Lab combines data analytics, behavioral modeling, and A/B testing frameworks to help brands optimize spend and engagement across digital and offline channels.What We Deliver
- Multi-touch attribution and campaign ROI modeling
- Customer journey analytics across touchpoints
- Message and creative testing using predictive simulations
Client Use Case
A telecom client used VSI's Lab to refine messaging, improving campaign conversion by 24% while lowering CPA by 19% in 8 weeks.Data-Driven Decisions
Our lab bridges marketing and analytics teams with shared KPIs and an experimentation mindset.
