Most transformation programs treat users as roles–"manager," "agent," "customer." The result is one-size-fits-none portals and workflows. VSI Persona
Sphere flips the script, crafting data-rich personas that drive every design decision. The process starts with mixed-methods research: ethnographic observation, surveys, system logs, and socio-demographic data feed clustering algorithms that surface archetypes–"Field Maverick," "Data-Driven CFO," "Hybrid Knowledge Worker." Each persona packs goals, frustrations, digital dexterity, compliance needs, and carbon footprint sensitivity. Service blueprints then align steps, channels, and backstage systems to persona expectations. Design tokens–color palettes, content tone, micro-copy–adapt dynamically: a visually impaired employee gets high-contrast UI; a Gen-Z gig worker receives Tik
Tok-style micro-learning. AI content engines personalize comms at scale while respecting consent and privacy. Persona
Sphere's governance hub tracks feature usage by persona, sentiment shifts, and inclusion KPIs. Bias monitors flag under-served groups, triggering backlog items. Accessibility scans ensure WCAG 2.2 and regional regulations. Business impact: a telco reduced churn in the "Value-Seeker" segment by 19 %; a government digital service doubled satisfaction among seniors; a software firm cut support tickets 30 % by tailoring self-help journeys to power users. Persona
Sphere licenses as Saa
S or embeds into existing design systems, with accelerator kits for retail, healthcare, and public sector.
