The utilities sector is evolving from commodity supply to experience delivery. VSI empowers energy companies to personalize every customer touchpoint with analytics and behavior-driven campaigns.Key Enablers
- AI-driven persona segmentation
- Contextual offer engines for renewables, smart devices, EVs
- Integration with CRM and billing platforms
Outcomes
- 30% increase in customer engagement with dynamic outreach
- Lower churn across deregulated markets
Conclusion
Informed personalization is the new baseline. VSI makes it scalable.
