Media and entertainment enterprises are battling fragmented data, shifting consumption, and complex monetization models. VSI Technologies equips them with advanced analytics to personalize content, optimize distribution, and drive ROI across channels.Industry
Challenges
- Incomplete audience behavior tracking
- Ad revenue volatility across platforms
- Lagging content performance insights
VSI's Media Analytics
Capabilities
1. Multi-Touch Attribution and Cross-Platform Viewership2. Real-Time Content Performance Dashboards3. Churn Prediction and Lifetime Value Forecasting4. Ad Yield Optimization Using ML Algorithms
Business
Impact
- 20% increase in average revenue per user (ARPU)
- Reduced churn and enhanced retention campaigns
- Informed commissioning decisions using predictive analytics
Conclusion
VSI's analytics platform transforms media data into audience and revenue mastery.
