Consumer Packaged Goods

Our Expertise

Supply chains are a critical component in this era of disruption, and mastering supply chain operations gives a company in the consumer packaged goods industry a huge competitive advantage that can allow it to grow its brand. Supply chains are no longer perceived as cost centers, but as a major lever for developing new business opportunities and ensuring customer satisfaction.

VSI’s Consumer Packaged Goods (CPG) practice enables enterprises to build resilient and optimized supply chains through our industry-specific digital transformations. With the analytics platforms we provide, organizations can gain valuable insights that strengthen decision-making and help them become more consumer-centric.

As consumer behavior changes constantly and technological developments accelerate, VSI’s CPG solutions offer world-class domain expertise across the value chain, enabling businesses to adopt cutting-edge technology innovations that increase business value and enhance consumer experiences.

VSI’s CPG solutions and consulting services allow our customers to receive a range of valuable benefits:

  • More accurate demand and supply planning, resulting from greater visibility across various data points.
  • Automation platforms that significantly improve demand planning and forecasting accuracy levels for consumer goods and services, and achieve improved levels of fulfilment with shorter turnarounds.
  • Expanded inventory visibility across the supply chain.
  • Improved operational performance and efficiencies through digital transformations featuring automation platforms, allowing a transition toward becoming a sustainable “factory of the future.
  • More efficient route planning and last-mile delivery.
  • Access to real-time data to view operational KPIs and accelerate business decisions.
  • More effective and manual warehouse processes, leading to reduced costs.
  • Better decision making, greater efficiency, and improved agility.

Vsi has led our clients value chain transformations and allowed them to stay current with industry trends such as digital supply chains, Industry 4.0, direct-to-consumer business models, and omnichannel experiences. Keeping the customer needs at the forefront, our global consumer goods consulting team delivers valuable results built on our advisory services and end-to-end project executions that leverage AI, automation, and the cloud. With our expertise, we enable companies to realize their hidden potential by delivering CPG solutions for implementing integrated strategies, digital transformations, and much more. We have also worked with Fortune 100 clients across various sectors, including apparel and fashion, food and beverages, home and personal care, and agriculture and tobacco.

VSI’s CPG practice brings organizations up to speed by not only effectively managing their supply chain capabilities, but enhancing those capabilities through a consultative approach and thereby making companies more agile, flexible, and resilient to major disruptions.

Our industry consultants work with clients to adopt innovative consumer goods technology solutions to meet new consumer demands by:

  • Remodelling supply networks.
  • Establishing accurate and effective methods of inventory stocking.
  • Accelerating cycle times.
  • Ensuring successful recycling programs and reducing carbon footprints.

Our client testimonies provide examples of our consumer goods consulting expertise in the areas of order planning and management, the optimization of distribution center (DC) operations, yard and transport management, and enterprise transformations focused around digitization, automation, analytics, and innovation. We are also strategic partners with industry-leading product and service vendors and have successfully completed several global programs dedicated to implementing, deploying, migrating, and supporting portfolios of state-of-the-art CPG solutions.

Vsi’s unique approach to partnering with our clients and identifying key areas of differentiation in their integrated digital supply chain transformation can help them develop a competitive edge and the ability to embrace changes quickly. By delivering IP solutions from conceptualization to execution, redefining go-to-market strategies, and leading customer workshops, we ensure our clients needs are fulfilled across the consumer goods and services value chain.

Our delivery excellence is driven by our centers of excellence (COEs) and the knowledge we’ve gained from previous engagements implementing best practices and collaborating in partner ecosystems. We regularly publish point-of-view articles and white papers that define our views on the market, the latest trends, and the future technology investments that will shape digital supply chain operations in the consumer packaged goods sector.

Our Success Stories

Consumer Packaged Goods

Product Assortment & Enhanced customer experience for one of the world’s largest cosmetics companies.

A leading chemical and cosmetics brand wanted to improve its on-shelf availability and reduce out-of-stock scenarios.

Better Forecasts Lead to Better Profits: A Demand Analytics Solution for a Major Food Producer

A major global manufacturer of breakfast foods and snacks with approximately $14 billion in annual sales wanted to…

Fruit of the Loom: A transformational journey made easy with VSI as a partner of choice!

Vsi is the partner of choice in FOTL’s transformational journey, stabilizing their operating model and supporting…

Consumer Packaged Goods

Making Trade Promotions More Effective for a British Personal Care Company

In the fast-moving consumer goods industry, trade promotions account for nearly 20% of total revenues (second only to…

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What we Think

The Next Big Thing: Supply Chain

A Consumer Goods Technology report in collaboration with Vsi.

Ahead of The Curve: 2025 Innovation Imperatives for Consumer Packaged Goods

In 2025, the Consumer Packaged Goods (CPG) industry is on the brink of a profound transformation.

Threading the Needle: Fashion’s Quick Commerce Revolution

In India alone, the quick commerce (or Q-commerce) market has grown from a gross merchandise value (GMV) of $0.10…

Unlocking the Potential of Inclusive Beauty Tech

As beauty companies seek to make their offerings more inclusive, many are turning to technology for help.

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What We Do

Vsi ai360 for Consumer Packaged Goods

Revolutionizing Consumer Packaged Goods with AI

Promax

Comprehensive Solutions for Trade Promotion Management and Optimization

The Factory of the Future – A New Leap in CPG Manufacturing

Vsi’s Factory of the Future framework provides end-to-end digitization that senses demand more effectively …

Supply Chains of the Future – Value Chain Optimization

Vsi enables organizations to level up their supply chains through our Supply Chain Center of Excellence, leveraging …

Fashion Management

Transform the fashion businesses on SAP

VSI VisionEDGE+

Rethink digital signage solutions with the right technology partner for something extraordinary, for something magical.

Digital

Digital and disruptive, with deep impact

Consumer Packaged Goods

Revenue Growth Management
Most CPGs use rudimentary analytics to improve customer

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Segments

Agribusiness

Home and Personal Care

Food and Beverage

Fashion

Tobacco

Get in Touch with Us

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Our Success Stories

Data, Analytics & AI
Unlocking CPG warehouse management innovations with edge

In response to the ever-changing digital landscape, the consumer-packaged goods (CPG) industry has directed its focus to edge computing, a distributed IT architecture transforming how businesses process data.

Carlton & United Breweries (CUB): a transformation journey with Wipro Promax

VSI Promax partnered with CUB to optimize their trade spend and build a foundation for their business transformation journey

 
リーバイス社事例：B2Bカスタマーエクスペリエンスを再定義

ビッグデータを活用したパーソナライズされた医療やサービスの提供を目指す

Proactive monitoring of eCommerce and retail orders

Vsi built automated dashboard that helped customers monitor near real time order flow and reduced manual effort of Wipro support team

Machine learning helping a leading beverage company improve its forecast accuracy and tighten its inventory

With significant cost pressures comes opportunity for more optimized revenue management.

$3Mn+ incremental revenue in six months, for a leading global personal care company using Wipro's Trade Promotion Optimization Solution

The market leader in oral, personal, and homecare products wanted to develop capabilities to measure and optimize their trade promotion investments.

Leading global packaged foods manufacturer slashes loss-making promotions by 24% through trade promotion optimization

Promax Optimize enabled the world’s largest manufacturer of food products with predictive modeling and promotion optimization capabilities

Leading the way in the #4thIndustrialRevolution with Wipro: Levi Strauss & Co.

Hear from Levi Strauss & Co. EVP and CFO Harmit Singh on how his organization continues to evolve their digital strategy through major transformations over the years

Japan Tobacco International – Delivering digital transformation with Vsi

A true partner for digital transformation, learn how Wipro helped JTI implement a milestone program and reduce friction.

Levi Strauss & Co. : Crafting excellence by integrating IT and BPO services

Vsii designs an integrated program management approach for LS&Co. to become more agile, growth-oriented and competitive

What We Think

Beyond Software: CPG Strategies for Advanced Planning and Scheduling Success
New Technology Innovations are Shaping the Beauty Industry

Customers of cosmetics and beauty products, particularly those in the prestige segment, anticipate a very high level of personalization, both in terms of products and services. Often, successful brands are the ones that offer their customers high-touch experiences.

Retail
Cloud Leader Roadmap Retail Consumer Goods

Retailers attain the highest cloud-related revenue impact of any industry: 4.74% compared to 4.03% across respondents in all sectors

A Modular Approach to Supply Chain Control Towers
Global enterprises have faced ballooning logistics costs and immense supply chain complexities during the past several years.
How the CPG Industry Can Survive a Cookieless World

Up until now, it paid to be the underdog. Startups, mostly digital natives born in the cloud, have garnered more than $329.5 billion in funding between 2020 and 2021. With their agility and massive war chest, digitally native brands have been threatening the market share of even the most established, well-funded companies.

Driving Supply Chain Resiliency with Industry 4.0

In 2020, the pandemic rattled global supply chains

The Metaverse–Redefining the Digital Experience

The transformation of gaming into a dominant social media platform has led to the rise of the metaverse.

The Changing Face of the Beauty Industry

The beauty industry was in a state of flux due to a multitude of factors such as a shift in the retail landscape to online, technology innovations like AI-ML, IoT, AR / VR, brands born digital first, ethical and sustainable ingredients, APAC as a growth engine for beauty industry, etc.

Preparing for the post-COVID-19 ‘new normal’: Considerations for CG product innovation

In the Consumer Goods (CG) industry, competition is primarily driven by brand recognition, product innovation, and price. Other aspects that are also critical for success include the ability to meet consumer preferences, product quality, and promotions.

Changing paradigms in the Indian consumer goods sector – imperatives for CPG companies

India’s Consumer Goods industry is at an inflection point. While the heterogeneity and diversity in the Indian CPG market have always posed challenges, structural changes are creating tectonic shifts in market dynamics.

Reimagining the new normal for CPGs post COVID-19

Now is the time for CPG manufacturers to become consumer-centric, and build a scalable, omni-channel presence with accelerated digital engagements.

Data, Analytics & AI
Post-Pandemic Growth in the US Will Be Digital-First and Cloud-Led

The United States federal government has been in overdrive as of late

Data, Analytics & AI
CPG Pivot towards Direct-to-Consumer drives focus on Digital Distribution Centers

The market is seeing that the consumer brands are increasingly pivoting to Direct to Consumer (DTC) model. This is seeing increasing demand for distribution centers (DC’s) to support online fulfillment.

Analytics in Apparel and Fashion Industry

Enabling the Apparel and Fashion Industry to transition to the Next-gen Digital World

Advancing Supply Chain for the Second Wave of Direct-To-Consumer Businesses

Over the past two decades, there has been a steady rise in online traffic caused by consumers turning to the internet and social media to shop for everyday essentials, rather than brick-and-mortar stores.

Digital Transformation: A CG Perspective

Digital transformation is a term much-used in corporate circles but ask what it means and each one has a different answer depending on their orientation

Driving Customer Delight by Converging Consumer Insights and Delivery

Consumer Goods Companies need to use Data Effectively to understand Consumers’ needs so they can Deliver on the Promise made to Consumers

Trade Promotion Optimization to Improve Supply Chain Efficiency

The efficiency of the extended supply chain is dependent on a strong TPO module and the extent of its utilization

Data, Analytics & AI
Emerging Economies and the New Consumption Mindset

The smartphone or tablet you’re reading this blog on was, in all likelihood, assembled in an emerging market economy.

Data, Analytics & AI
Brexit is Unpredictable – Your Trade Spend Doesn’t Have to Be

On the morning of June 24, 2016, residents of Great Britain woke up to the news that their country was going to leave the European Union, as a result of the Brexit referendum vote held the previous day

Data, Analytics & AI
A Financial Framework for Effective Trade Promotion: The Big Picture

While conversing with a CPG Director at a POI event in Budapest, he mentioned how some 28 years ago, an article in the Harvard Business Review offered an assessment of the difficulties facing manufacturers in the fast-moving consumer goods sector.

The Impact of Direct to Customer on Consumer Goods Organizations

Control over deliveries has become exceedingly important since the trend of consumers and shoppers buying directly from Consumer Goods (CG) companies –largely through online and mobile channels are forcing Consumer Goods (CG) companies to work harder to get closer to their end-consumers and increase brand recall.

Utilities
Energy 2020: A different energy consumer
In times of great stress that move people and societies to adapt to new circumstances, businesses that sense the potential inflections in their customers’ lives and boldly prepare for a different future not only survive, but thrive.
Digital Operations and Platforms
The many Shades of Service Assurance in Telecom

Technology enablement plays a crucial role in tracking customer needs that are expressed through different channels; a platform based approach will help telcos improve customer satisfaction and thereby improve revenues. It’s time for telcos to relook at Service Assurance strategy.

Hyper-Personalization in CPG: Delivering Next-level Consumer Experiences

Hyper-personalization can tailor marketing offers to what each customer wants via geolocation marketing, Smart segmentation and Smart referral that uses AI-driven algorithms to influence consumer behavior.

Applications
The Next Wave of Direct-to-Consumer Startups Is Coming

Over the past two decades, there’s been a steady rise in the volume of online traffic, caused by consumers turning to the internet and social media to shop online for everyday essentials without leaving their home.

Consumer Packaged Goods
Vsi Ltd.: Connecting Ideas, Insights and Innovations

Vsi’s Consumer Goods practice help its clients build great brands by connecting better with their customers in a digital world.

Consumer Packaged Goods
Vsi Promax: Digitizing and Optimizing your Trade Promotions

Vsi Promax Analytics Solutions (WPAS) is a leading provider of solutions and services for Trade Promotion Management and Optimization.

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